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Outbrain Market Report

This extensive report shows many detailed statistics of the advertising network market with a specific focus on Outbrain.

Our technology market report is a detailed monthly report on the usage of Outbrain as advertising network on websites. The report comes via email as a PDF file and has over 170 pages covering this information:

• Advertising Networks Industry Reports
  • Usage and Market Share Report
    How popular is each of the advertising networks? Shows percentages of usage and market shares for all 80 advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the advertising networks change over time? Shows tables and diagrams of historical trends of usage and market shares for all advertising networks since January 2014. Please note, that we permanently keep adding more advertising networks to our surveys, therefore not all of them cover the entire time frame.
  • Growth Rate Report
    Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the advertising networks among new sites? Shows percentages of usage and market shares for all advertising networks among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites among all the sites that use that specific advertising network.
  • Page Speed Report
    What is the average speed when loading pages of different advertising networks? Shows for each of the 49 advertising networks, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• Outbrain Reports
  • Historical Trend Report
    How did the popularity of Outbrain change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Outbrain since January 2019.
  • Trend Analysis Report
    Which market segments contributed most to usage changes? Shows which geographical regions, identified by top level domain and content language, saw popularity gains or declines in the popularity of Outbrain in the last 12 months.
  • Page Speed Trends
    How did the average page speed of Outbrain sites change over time? Shows the monthly trend of average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements of websites that use Outbrain since January 2023.
  • Usage Pattern Report
    On which part of websites is Outbrain being used? Shows the percentages of websites that use Outbrain on the home page, on inner pages only, or on subdomains only.
  • Change Report
    Which percentage of sites switched from another advertising network to Outbrain and vice versa? Shows the percentages of websites that recently changed between Outbrain and other advertising networks. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of Outbrain higher among high traffic sites? Shows usage and market shares of Outbrain broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Outbrain among all advertising networks in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies Outbrain? Shows the market position of Outbrain in terms of popularity and usage by high traffic sites, compared to the most popular advertising networks.
  • Multiple Advertising Networks Usage Report
    How frequently are other advertising networks used together with Outbrain, and which ones? Shows statistics on the usage of Outbrain together with other advertising networks (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is Outbrain particularly strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Outbrain on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Outbrain among all advertising networks for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Outbrain.

    These detailed reports are available not only for top level domains, but also for the usage of Outbrain broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • CSS Frameworks
    • Web Servers
    • Web Panels
    • Operating Systems
    • Web Hosting Providers
    • Data Center Providers
    • Reverse Proxy Services
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Tag Managers
    • Social Widgets
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    How popular is Outbrain in each country? Shows a colored world map indicating the usage percentage of Outbrain by country.
  • List of the 300 most popular sites using Outbrain including their usage of other advertising networks (if any).
  • List of up to 100 popular sites that started using Outbrain in the last month (if there are that many sites in a month), including the advertising networks they were using before (if any).
  • List of up to 120 popular sites that discontinued using Outbrain in the last month (if there are that many sites in a month), including the advertising networks they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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