Technologies > Traffic Analysis Tools > Usage Trend > Yearly Historical yearly trends in the usage statistics of traffic analysis tools for websitesThis report shows the historical trends in the usage of the top traffic analysis tools since January 2014. | 2014
1 Jan | 2015
1 Jan | 2016
1 Jan | 2017
1 Jan | 2018
1 Jan | 2019
1 Jan | 2020
1 Jan | 2021
1 Jan | 2022
1 Jan | 2023
1 Jan | 2024
1 Jan | 2025
1 Jan | 2025
29 Apr | | None | 38.5% | 38.7% | 35.3% | 34.4% | 35.0% | 35.1% | 34.9% | 34.9% | 34.3% | 34.4% | 36.0% | 40.7% | 42.3% |
|---|
| Google Analytics | 49.2% | 50.1% | 53.6% | 54.8% | 54.8% | 55.7% | 55.4% | 54.7% | 56.8% | 56.5% | 53.9% | 48.7% | 47.1% |
|---|
| Meta Pixel | | | | | | 7.7% | 8.9% | 10.1% | 11.4% | 11.1% | 11.2% | 10.2% | 9.8% |
|---|
| WordPress Jetpack | 3.0% | 3.5% | 4.2% | 4.5% | 4.6% | 4.8% | 4.6% | 4.9% | 5.1% | 5.0% | 6.2% | 4.6% | 4.4% |
|---|
| Yandex.Metrica | 3.5% | 4.0% | 4.9% | 5.3% | 5.4% | 5.1% | 6.5% | 7.5% | 6.5% | 5.1% | 4.4% | 3.9% | 3.8% |
|---|
| Hotjar | | | | | | 2.4% | 2.8% | 3.2% | 3.7% | 3.4% | 3.1% | 2.6% | 2.4% |
|---|
| MonsterInsights | | | | | | | | | 2.9% | 2.9% | 2.2% | 2.1% | 2.0% |
|---|
| Matomo | 1.2% | 1.3% | 1.3% | 1.3% | 1.3% | 1.2% | 1.1% | 1.0% | 1.0% | 1.4% | 1.7% | 1.6% | 1.6% |
|---|
| Microsoft UET | | | | | | | | | 1.8% | 1.7% | 1.6% | 1.4% | 1.4% |
|---|
| Snowplow | | | | | | | 0.5% | 0.6% | 0.6% | 0.8% | 0.9% | 1.1% | 1.2% |
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| New Relic | 1.0% | 1.4% | 1.7% | 2.0% | 1.9% | 1.7% | 1.4% | 1.4% | 1.5% | 1.3% | 1.2% | 0.9% | 0.8% |
|---|
| Cloudflare Web Analytics | | | | | | | | | | 1.1% | 1.2% | 0.7% | 0.8% |
|---|
| LinkedIn Insight Tag | | | | | | | | | 1.1% | 1.0% | 0.8% | 0.7% | 0.6% |
|---|
The diagram shows only traffic analysis tools with more than 1% usage.
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