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Technologies > Traffic Analysis Tools > Market Share Trend > Yearly

Market share yearly trends for traffic analysis tools

This report shows the market share trends for the top traffic analysis tools since January 2014.

	2014 1 Jan	2015 1 Jan	2016 1 Jan	2017 1 Jan	2018 1 Jan	2019 1 Jan	2020 1 Jan	2021 1 Jan	2022 1 Jan	2023 1 Jan	2024 1 Jan	2025 1 Jan	2025 29 Apr
Google Analytics	80.0%	81.6%	82.8%	83.4%	84.3%	85.8%	85.1%	84.0%	86.4%	86.1%	84.3%	82.2%	81.6%
Meta Pixel						11.9%	13.6%	15.5%	17.3%	17.0%	17.5%	17.1%	16.9%
WordPress Jetpack	4.9%	5.7%	6.5%	6.9%	7.1%	7.4%	7.1%	7.5%	7.8%	7.6%	9.7%	7.8%	7.6%
Yandex.Metrica	5.8%	6.6%	7.5%	8.1%	8.3%	7.8%	9.9%	11.5%	9.9%	7.7%	6.9%	6.5%	6.6%
Hotjar						3.6%	4.2%	4.9%	5.6%	5.2%	4.9%	4.4%	4.2%
MonsterInsights									4.5%	4.4%	3.4%	3.6%	3.5%
Matomo	2.0%	2.1%	2.1%	2.0%	2.0%	1.9%	1.7%	1.5%	1.5%	2.1%	2.6%	2.8%	2.8%
Microsoft UET									2.7%	2.5%	2.5%	2.4%	2.4%
Snowplow							0.8%	0.9%	0.9%	1.3%	1.5%	1.9%	2.0%
New Relic	1.6%	2.3%	2.6%	3.0%	2.9%	2.6%	2.2%	2.2%	2.2%	2.0%	1.9%	1.5%	1.4%
Cloudflare Web Analytics										1.6%	1.9%	1.2%	1.4%
LinkedIn Insight Tag									1.7%	1.5%	1.3%	1.1%	1.1%

The diagram shows only traffic analysis tools with more than 1% market share.

Market share yearly trends for traffic analysis tools

Find more details in our extensive traffic analysis tools market reports.

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